On September 13, 2025, Toyota hosted a dedicated event to showcase the hybrid version of its iconic SUV — the Land Cruiser 300 HEV. Dealership representatives were invited to explore the model’s advanced technologies and key features, and also took part in mountain test drives, where the vehicle demonstrated strong performance, off-road capability, and stability in demanding terrain. The program included professional training on the model’s core technologies, with dealers receiving incentives in recognition of their participation.

On September 26, 2025, Toyota Uzbekistan launched a key social initiative in the village of Taza Zhol, Shimbay District — the construction of a water treatment facility. Residents now have access to clean drinking water, a foundation for health and quality of life. In addition, the company provided local families with food packages and gave children books that open the path to knowledge and dreams. For Toyota, this is more than a project: initiatives like this strengthen community ties, create lasting value, and make the future brighter for everyone.

In late October 2025, Toyota served as the main sponsor of the Off-Road Festival Aydarkul 2025 — a standout event for off-road enthusiasts. Visitors watched off-road competitions where both vehicles and drivers were challenged by demanding terrain. During the festival, the Land Cruiser 300 Hybrid was showcased, combining legendary capability, advanced technology, and premium comfort in a hybrid version.

On November 7, 2025, the long-awaited Toyota Academy and the new Toyota Uzbekistan office were officially opened — a space where training, innovation, and customer service reach a new level. The Academy is designed to develop future professionals, raise service standards, and cultivate industry experts. This event marked an important milestone in Toyota’s history in Uzbekistan, strengthening the culture of service and professionalism in the region.

On November 8, 2025, the National Skill Contest 2025 took place, bringing together Toyota technicians and service consultants. Participants showcased their skills, knowledge, and commitment to Toyota’s quality philosophy, reflecting the company’s high standards of expertise and customer service.

On January 7, the Turkiston Palace was filled with joy, inspiration, and festive spirit. The “Dream Car” Contest brought together talented participants, with three winners receiving valuable prizes. Together with dealership partners Toyota Uzbekistan A Auto and Toyota RM Royal Motors, every participant received gifts, and the day concluded with a vibrant New Year musical, leaving unforgettable memories for all guests.

On February 12, the annual Toyota dealer conference took place at the InterContinental Tashkent hotel with the participation of representatives from Uzbekistan, Tajikistan, and Turkmenistan. During the meeting, dealers were introduced to Kaizen experience, key results, and the company’s development strategy, while different departments shared the outcomes of their work and plans for the future. The conference strengthened partnerships with dealers and brought teams together for further growth and improvement of service quality for customers.